Guide
Link in bio checklist before you publish
A link-in-bio page often gets set up once and never revisited—broken links, outdated offers, and unclear ordering quietly cost conversions. This checklist covers what to check before your next campaign.
The core checklist
Test every link actually opens (not just that it's typed correctly). Put your highest-priority link first, not last. Remove offers or products that are no longer active. Make sure the page loads fast on mobile data, not just wifi.
Ordering and clarity
Visitors rarely scroll through more than 4–5 links—lead with what matters most this week (a launch, a new post, a booking link) and archive or remove stale entries rather than letting the list grow indefinitely.
Check your setup with the tool
Run your link-in-bio page through the link-in-bio checker to catch broken links, missing metadata, or slow-loading elements before your next post drives traffic to it.
Who this guide is for
Creators and small brands driving traffic from Instagram or TikTok to one primary offer.
Best practices for link in bio checklist before you publish
Lead with clarity: what you create, who it is for, and one next step. Match tone to your grid—funny, aesthetic, or professional. Refresh bios when you launch a new offer or campaign. Use examples as study material; verify numbers and policies with primary sources when money or law is involved. Start from the search intent on this page—not a generic template—so your profile, post, or plan matches what people expect when they land here.
FAQ
How often should I update my link in bio?
Whenever your top priority changes—new launch, new content series, or a link going stale (expired promo, old post).
How many links should a bio page have?
4–6 well-organized links usually outperform a long, cluttered list—prioritize over completeness.
Does link order actually affect clicks?
Yes—top-positioned links get disproportionately more clicks since many visitors don't scroll the full list.
Should I track clicks on each link?
If your link-in-bio tool supports it, tracking helps you see which offers or posts are actually driving traffic.
Related guides
Suggested tools
Free tools that pair with this workflow—same recommendations as on tool pages.
More in this cluster
Creator workflow
Run this guide’s topic through the ordered post kit—bio, hook, reel title, caption, CTA, hashtags, and link check—in one browser tab.
Open Instagram post kit →