Publish kit
Curated pre-publish meta and structured-data checklist—not a live crawl or ranking audit. Search engines may ignore or rewrite tags; validate critical pages with Search Console and rich-results tests after deploy. Pair with the meta tag generator and SERP snippet length study.
Revision Content revision: 2026-06 · 14 checklist items · 7 schema types
Write a unique title (15–60 characters ideal) and meta description (50–160 characters) that match search intent.
Use the meta tag generator to output title, description, canonical, OG, and Twitter tags locally—no upload required.
Paste copy into the SERP preview tool to check desktop truncation and snippet score before publish.
Pick WebPage, Article, HowTo, or Dataset schema that matches visible content—avoid marking up hidden blocks.
Confirm og:image is 1200×630 (or similar 1.91:1) and twitter:card is set for large image previews.
After deploy, spot-check live HTML, run rich-results tests for schema, and monitor Search Console for coverage.
Avoid duplicate titles across the site; primary keyword early.
Benefit + intent; not a keyword list.
Self-referencing canonical on indexable pages; consolidate duplicates.
Utility, thin, or duplicate URLs should be noindex by design.
Social shares often use OG tags instead of raw title.
Can be shorter and more conversational than meta description.
Minimum practical width often cited as 600px; test LinkedIn and X cards.
twitter:image can mirror og:image.
Include name, description, url; Article adds datePublished when editorial.
Helps SERP breadcrumb display when eligible.
Do not mark up hidden or boilerplate FAQ blocks.
Steps must match visible content; not for every blog post.
Single-locale English sites can skip.
Baseline mobile rendering.
| Type | Use when | Key properties | Rich result |
|---|---|---|---|
| WebPage | Generic landing, tool, or hub pages | name, url, description | none |
| Article | Blog posts and editorial guides with a clear author/date | headline, datePublished, author | article enhancements |
| HowTo | Visible numbered steps (recipes, tutorials, checklists) | name, step | how-to (eligibility varies) |
| FAQPage | Real FAQ section users can read on the page | mainEntity | FAQ (restricted policies) |
| BreadcrumbList | Nested URLs with clear hierarchy | itemListElement | breadcrumb trail |
| SoftwareApplication | Free browser tools with clear name and description | name, applicationCategory, offers | varies |
| Dataset | Downloadable benchmark or index pages | name, description, distribution | none |
Caution: every type must match visible on-page content—see row notes in the JSON export.
Schema: WebPage · SoftwareApplication
Schema: Article · HowTo · BreadcrumbList
Schema: Dataset · WebPage · BreadcrumbList
Schema: Article · BreadcrumbList