Launch SEO checklist for free tool sites
Shipping a tool site is not only about the UI. Search engines need clear intent pages, fast HTML, and honest metadata before you expect traffic.
Before launch
- Static HTML for every tool, variant, and guide URL you care about.
- Sitemap + robots.txt pointing at production domain (
NEXT_PUBLIC_SITE_URL). - Canonical tags on tools, variants, guides, and blog posts.
- FAQ schema on tool and guide pages with real questions—not filler.
- Internal links: category hubs → tools → related tools → guides.
Positioning that converts
If you use templates instead of live LLM APIs, say so in titles and body copy. “Privacy-friendly” and “runs in your browser” are strengths—not weaknesses.
After launch (growth)
- Submit sitemap in Google Search Console.
- Publish 2–4 guides per week for your highest-intent clusters.
- Pitch “free tool” directories and newsletter roundups—backlinks matter more than keyword stuffing.
Toolminator follows this playbook: guides at /guides/, tools at /tools/, static export for CDN hosting.