{
  "meta": {
    "id": "creator-rpm-index-2026",
    "title": "Toolminator Creator RPM Index 2026",
    "revision": "2026-05",
    "rowCount": 15,
    "disclaimer": "YouTube long-form CPM figures are cited from a single third-party source (Hootsuite, 2025-07-08, citing 2024 data)—not a Toolminator model and not independently cross-referenced against a second reliable source. \"Estimated creator RPM\" is our own derivation (CPM × YouTube's official 55% long-form creator revenue share)—Hootsuite did not publish RPM directly. Actual payouts vary by audience country, season, ad demand, and format; Shorts use a different 45% revenue-pool mechanism, not shown here. TikTok and Instagram Reels are excluded: no reliable niche-level public source was found.",
    "methodologyUrl": "/method/",
    "license": "CC BY 4.0 with attribution to Toolminator and the underlying Hootsuite source.",
    "source": {
      "name": "Hootsuite",
      "article": "How Much Does YouTube Pay Per View? (2025)",
      "author": "Chloe West",
      "url": "https://blog.hootsuite.com/how-much-does-youtube-pay-per-view/",
      "publishedDate": "2025-07-08",
      "dataYear": 2024
    }
  },
  "generatedAt": "2026-06-24T09:39:04.959Z",
  "rows": [
    {
      "niche": "Making money online",
      "cpmUsd": 13.52,
      "estimatedLongFormRpmUsd": 7.44
    },
    {
      "niche": "Digital marketing",
      "cpmUsd": 12.52,
      "estimatedLongFormRpmUsd": 6.89
    },
    {
      "niche": "Personal finance",
      "cpmUsd": 12,
      "estimatedLongFormRpmUsd": 6.6
    },
    {
      "niche": "Education",
      "cpmUsd": 9.89,
      "estimatedLongFormRpmUsd": 5.44
    },
    {
      "niche": "Tech, cars & gadgets",
      "cpmUsd": 7.31,
      "estimatedLongFormRpmUsd": 4.02
    },
    {
      "niche": "ASMR",
      "cpmUsd": 3.5,
      "estimatedLongFormRpmUsd": 1.93
    },
    {
      "niche": "Lifestyle",
      "cpmUsd": 3.47,
      "estimatedLongFormRpmUsd": 1.91
    },
    {
      "niche": "Fashion",
      "cpmUsd": 3.13,
      "estimatedLongFormRpmUsd": 1.72
    },
    {
      "niche": "Beauty",
      "cpmUsd": 3,
      "estimatedLongFormRpmUsd": 1.65
    },
    {
      "niche": "Motivational",
      "cpmUsd": 2.5,
      "estimatedLongFormRpmUsd": 1.38
    },
    {
      "niche": "Cooking",
      "cpmUsd": 2.5,
      "estimatedLongFormRpmUsd": 1.38
    },
    {
      "niche": "Travel",
      "cpmUsd": 2,
      "estimatedLongFormRpmUsd": 1.1
    },
    {
      "niche": "Fitness",
      "cpmUsd": 1.6,
      "estimatedLongFormRpmUsd": 0.88
    },
    {
      "niche": "Gaming",
      "cpmUsd": 1.4,
      "estimatedLongFormRpmUsd": 0.77
    },
    {
      "niche": "Comedy",
      "cpmUsd": 1,
      "estimatedLongFormRpmUsd": 0.55
    }
  ]
}